Box Office: 01665 510 785

Privacy Policy

 
Purpose of Policy

We are committed to protecting your personal information and being transparent about what information we hold about you.
Using personal information allows us to develop a better understanding of our patrons and in turn to provide you with relevant and timely information about the work that we do – both on and off stage.  As a charity, it also helps us to engage with potential donors and supporters.
The purpose of this policy is to give you a clear explanation about how we collect and use the information we collect from you directly and from third parties.
We use your information in accordance with all applicable laws concerning the protection of personal information.  This policy explains:
  • What information we may collect about you
  • How we may use that information
  • In what situations we may disclose your details to third parties
  • Our use of cookies to improve your use of our website
  • Information about how we keep your personal information secure, how we maintain it for and your rights to be able to access it
If you have any queries about this policy, please contact the manager at Alnwick Playhouse, or email info@alnwickplayhouse.co.uk
 
Who We Are
Alnwick Playhouse District Trust is a charity and is funded by Northumberland County Council, various trusts, foundations and individual donors and supporters.  Our registered charity number in England and Wales is 1020404 and we are also registered as a company in England and Wales under registration number 2567793.
 
Information Collection
We collect various types of information and in a number of ways:

Information you give us
For example when you register on our website, buy tickets or membership, make a donation or apply to volunteer or join a community group we’ll store personal information you give us. This includes details such as your name, email address, postal address, telephone number and card details.  We will also store a record of your purchases and donations and any correspondence or communications you have with us.
 
Information about your interaction with us
For example, when you visit our website, we collect information about how you interact with our content and ads.  When we send you a mailing we store a record of this, and in the case of emails we keep a record of which ones you have opened and which links you have clicked on.
 
Information from third parties
We occasionally receive information about you from third parties.  For example, we may use third party research companies such as Companies House, Press and Media articles and Social Media to provide general information about you, compiled using publicly available data.

Sensitive personal data
Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs and political opinions.  We do not usually collect this type of information about our patrons unless there is a clear reason for doing so.  For example we collect relevant health information about customers, volunteers and participants in our programme of classes and courses to better support their needs. We will always ask for your consent to process such information, and will only hold it for as long as is necessary to provide the service to you.
 
Legal Basis
There are three bases under which we may process your data:
Contract purposes
When you make a purchase from us or make a donation to us, you are entering into a contract with us.  In order for us to perform this contract we need to process and store your data.  For example we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.
Legitimate business interests
In certain situations we collect and process your personal information for purposes that are in our legitimate organisational interests.  However we only do this if there is no overriding prejudice to you by using your personal information in this way.  We describe below all situations where we may use this basis for processing.
With your explicit consent
For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.
 
 
Marketing Communications
We aim to communicate with you about the work we do in ways that you find relevant, timely and respectful.  To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as preferences you have told us about.
We use our legitimate organisational interest as the legal basis for communications by post and with your explicit consent for emails.  In the case of postal mailings, you may object to receiving these at any time by using the contact details at the end of this policy.  In the case of email, we will give you an opportunity to opt in to receiving them during your first purchase with us.  If you opt in, we will provide you with an option to unsubscribe in every email that we subsequently send you, or alternatively use the contact details at the end of this policy.
We will not contact you by telephone for marketing purposes. Please bear in mind that this does not apply to telephone calls or emails we may need to make to you related to your purchases (as above).
 
Fundraising Communications
We aim to communicate with you about fundraising development, opportunities and projects we do in ways that you find relevant, timely and respectful.  To do this we use data that we have stored about you, such as what events you have booked for in the past as well as past donations you have made.
We use our legitimate organisational interest as the legal basis for communications by post and with your explicit consent for emails.  In the case of postal mailings, you may object to receiving these at any time by using the contact details at the end of this policy.  In the case of email, we will give you an opportunity to opt in to receiving them during your first purchase with us.  If you opt in, we will provide you with an option to unsubscribe in every email that we subsequently send you, or alternatively use the contact details at the end of this policy.
We will not contact you by telephone for fundraising purposes. Please bear in mind that this does not apply to telephone calls or emails we may need to make to you related to your purchases (as above).
 
 
Other processing activities
In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:
We may analyse data we hold about you to ensure that the content and timing of communications that we send you are as relevant as possible.
We may analyse data we hold about you in order to identify and prevent fraud.
In order to improve our website we may analyse information about how you use it and the content and ads you interact with.
Contacting volunteer, community groups and members to advise of Playhouse opportunities and timetables.
In all of the above cases we will always keep your fundamental rights, interests and freedoms at the forefront to ensure they are not overridden by your own interests.  You have the right to object to any of this processing at any time.  If you wish to do this, please use the contact details at the end of this policy.  Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.
 
Third Parties
We will not pass your personal data to third parties for marketing purposes.
There are certain circumstances under which we may disclose your personal information to third parties.  These are as follows:
To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider).  In these cases we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
We may share personal information with other organisations, particularly The Audience Agency, and UK Theatre who use this to analyse ticket sales for national and regional research into patterns of Arts attendance in England. This assists with reporting to funders and strategic planning, helping us to make better business decisions. Your personal data is never used by them to contact you, nor passed or sold on to any other agencies or companies, and we have agreements in place to ensure this.
Where we are under a duty to disclose your personal information in order to comply with a legal obligation (for example to government bodies and law enforcement agencies).
 
Cookies
Cookies are small text files that are automatically placed onto your device by some websites that you visit.  They are widely used to allow a website to function (for example to keep track of your basket) as well as to provide website operators with information on how the site is being used.,

Your debit and credit card information
If you use your credit or debit card to purchase from us or to make a donation, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). You can find more information about this standard here https://www.pcisecuritystandards.org/document_library
We optionally allow you to store your card details for use in a future transaction.  This is carried out in compliance with PCI-DSS and in a way where none of our staff members are able to see your full card number.  We never store your three or four digit security code.
 
Maintaining your personal information
We store your personal information so for any subsequent purchases you make we are able to link them back to a single unique record that we hold for you on our system. 
We store your personal information to be able to process data for upto 5 years after your last ticket purchase or email engagement with us.
We store personal information for Playhouse volunteers, community or regular workshop groups for upto 5 years after your last ticket purchase or email engagement with us.
Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.
If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging into your account through our website.  Alternatively please use the contact details at the end of the policy.


Security of your personal information
We will put in place appropriate safeguards (both in terms of procedures and the technology we use) to keep your personal information as secure as possible.  We will ensure that any third parties we use for processing your personal information do the same.
We will not transfer, process or store your data anywhere that is outside of the European Economic Area.


Your rights to your personal information
You have a right to request a copy of the personal information that we hold about you and to have any inaccuracies in this data corrected.
Please use the contact details at the end of this policy if you would like to exercise this right or use this link to advise you in more detail.
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

Contact details and further information
Please get in contact with us if you have any questions about any aspect of this privacy policy and in particular if you would like to object to any processing of your personal information that we carry out for our legitimate organisational interests.
Alnwick Playhouse District Trust
Bondgate Without
Alnwick
Northumberland
NE66 2QR
01665 510898
info@alnwickplayhouse.co.uk